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Home > Faculty-and-research > Faculty > Full-time > Dr-tapan-panda >

Dr. Tapan K Panda

Professor & Director
MBA (University of Houston, USA), Ph.D (Business Administration)

Specialization: Marketing, Technology Management, Brand Management, CRM



Dr. Panda is an award-winning academician, writer, and a renowned expert on marketing and branding. He is frequently consulted by several leading Indian and international brands on marketing, branding, advertising, and other business aspects.

During his sterling career spanning over 28 years, he has been a part of academic faculty at India’s top business school, Indian Institute of Management (IIM) at Lucknow, Kozhikode, and Indore, besides several other institutions of repute. He has also been a Dean at Jindal Global Business School; Founding Dean at the School of Management Studies, BML Munjal University and Director at Great Lakes Institute of Management. He is also a visiting professor to University of Bordeaux, University of Paris, France, University of Maryland, USA and China University of Politics and Law.

Dr. Panda has taught and trained senior executives in the areas of Marketing, Branding, Advertising, Customer Relationship Management, and Life Skills. Among his specialties include Education Technology Management, Marketing Strategy, Brand Planning and Advertising, Marketing Research, Customer Relationship Management, and Platform as a Service (PASS) modelling.

A prolific writer, Dr. Panda has authored 20 books with leading national and international publishers and also regularly contributes articles on diverse business management topics and on policy matters in leading newspapers, magazines, and other publications.

A true wanderlust, movie buff, theatre enthusiast, and poet, Dr. Panda’s interests and hobbies are as diverse and exciting as his professional career has been. He runs Tapasya Foundation that works in various social sectors.

Research and Publications:


·Panda Tapan K & Michael Solomon, Consumer Behaviour, Pearson India, 2019

·Panda Tapan K and Sahadev Sunil, Sales and Distribution Management, Oxford University Press, 3e, 2019

·Panda Tapan K, et al, Driving Customer Appeal Through the Use of Emotional Branding, IGI Global, USA, 2017

·Panda Tapan K, et al, Intelligent Techniques and Modelling Applications in Marketing Analytics, IGI Global, USA, 2016

·Panda Tapan K, et al. Handbook of Research on Advanced Data Mining Techniques and Applications for Business Intelligence, IGI Global USA, 2016

·Panda Tapan K, Product and Brand Management, Oxford University Press, 2016

·Panda Tapan K, Consumer and Business Analytics, Excel Books, 2014

·Panda Tapan K, Business Analytics, Excel Books 2013

·Panda Tapan K and Sahadev Sunil, Sales and Distribution Management, Oxford University Press, 2e, 2013

·Panda Tapan K, Knowledge Management-Global Perspective, Excel Books, 2008.

·Panda Tapan K and Naveen Donthu, Marketing in the New Global Order- Opportunities and Challenges, Excel Books, 2007

·Panda Tapan K, Mishra Sitikantha, Tourism Marketing, ICFAI Universities Press, 2006

·Panda Tapan K, Contemporary Marketing-Issues and Challenges, ICFAI Universities Press,2007

·Panda Tapan K, Marketing Management-Indian Context- Excel Books, 2006

·Branding-Paradigms and Prognostications, ICFAI Universities Press, 2005

·Panda Tapan K and Sahadev Sunil, Sales and Distribution Management, Oxford University Press, 2005

·Panda Tapan K and Nargundkar Rajendra, "Marketing Strategies for Emerging Markets", Excel Books 2005

·Panda Tapan K and Nargundkar Rajendra," Managing Customer Relationships in Service Industries", Excel Books, 2005

·Panda Tapan K, "Building Brands in Indian Market", Excel Books, 2004

·Panda Tapan K, Mishra Sitikantha and Parida Bivraj "Tourism Management –The Socio-Economic and Ecological Perspective", Universities Press 2003

·Panda Tapan K and Mishra Sitikantha, "Tourism Industry in India", Excel Books, New Delhi, 2003

·Panda Tapan K, Dimensions of Development-A Managerial Approach, Marg Darshan Foundation, 1997.

·Naxalite & Other Stories- Anthology of Short Stories

·As the Years Go By- Collection of Poems

Research Papers

Google Scholar Page:

Amazon Page:

Scopus Page:

Awards and Recognitions

·Indus Foundation Award for Academic Leadership, 2017

·Best Dean at World Leadership Council at Dubai, UAE, 2016

·Faculty Fellow, American Marketing Association, 2015

·Best Research Paper at ICMC, Dubai 2015

·AIMS International Best Management Teacher for 2013

·Dewang Mehta Best Marketing Faculty Award for 2012

International / National Assignments

·Executive Member, Association of Indian Management Schools (AIMS- 2017/2018)

·Executive Member, Board on MAST, All India Management Association

·Member, National Board of Accreditation, Govt. of India

·Member, Subject Expert Committee, All India Council for Technical Education, New Delhi

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