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Home > Faculty-and-research > Faculty > Full-time > G-radhakrishna >

Dr. G Radhakrishna

Associate Professor
PhD, MBA, BE

 

 

Areas Of Specialization
Marketing

 

Experience
Dr G Radha Krishna is PhD in Management; specialized in Marketing with graduation In Engineering in Electronics & Communication. He is having work experience of 23 years, 18years in Teaching & Research with 5yrs in Industry as Marketing Manager. He worked for various nationally reputed institute such as, BITS, Pilani and T.A . Pai Management Institute as Faculty Member. Before joining ? NMIMS , Hyderabad , he was working as Area Coordinator Marketing Strategy Department and Associate Professor at IBS Hyderabad for last 12 years

 

Interest Areas
Consumer Behavior, Advertising, Services Marketing, sales and Distribution Strategy Marketing and Online Marketing

 

Research & Publications
He published around 28 articles, Research papers in Various National, International Journals. He is a recognized as PhD Supervisor and guiding 9 PhD students in Osmania University Hyderabad and also DAC Member(Doctoral Academic Committee Member) guiding 5 students for IFHE University. He edited 15 books in area of marketing a few to mentioned are Consumer Behavior, Promotions of Tourism, Chinese Marketing, Dubai Economic Insights, and Marketing of Insurance Services. He written 5 case studies one of them published in ECCH, European Case clearing House. He also presented 27 papers in various National & International Conferences, also chaired session of Conferences of national stature. His Teaching pedagogy includes Case Pedagogy & Simulations which he conducts as FDP' for all other Faculty Members of Other B schools. So far He conducted 6 FDP's ON case Pedagogy and Simulations for Different B-school's Faculty Members at national level. He is also Resource persons for MDP Programs as "CRM IN Banks , " Intelli-Group Company Program" , "Indian Railways" in MDP's he handled areas like Campaign Management in Banks , B2B Selling in Software Products , Advertising & Positioning for Indian Railways.

 










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